Editorial Guidelines
We distribute high-impact press releases across top-tier global media networks in finance, tech, fintech, iGaming, Web3, and beyond. These guidelines help you create a press release that gets picked up by high-authority media outlets and captures the attention of your target audience.
Submit a Press ReleaseOverview
BrandWire goes beyond simply offering PR distribution. Most PR distribution attempts fail because they do not observe high-quality PR standards. To ensure high-quality submissions, brand integrity, maximum visibility, and media acceptance, strictly follow these guidelines for every submission.
Press Release Structure
Create a high-impact, attention-grabbing title that summarizes the press release in fewer than 15 words.
Example: Fintech Giant Recc Secures $100M To Launch First AI-powered Finance Watch.
Appears just below the headline and includes the city and date of the announcement.
Use the inverted pyramid style and answer who, what, when, where, and why concisely. Avoid hype and fluff.
Provide context, details, and data. Explain the announcement, the problem it addresses, and the impact on customers.
Quotes should sound natural, show excitement, explain the vision, and stand apart from the rest of the body.
Example: "We created the Recci Finance watch to help users keep track of the smallest expenses on the go. The response is overwhelming!" - Recci Tech CEO.
Use one or two concluding sentences directing readers to more information, an event, or the company website.
End with a short company overview describing what you do, your market, and your positioning. Include a hyperlink to your website.
Include name, title, email, and optional phone or website.
Formatting Rules
Prohibited Content
BrandWire will not distribute press releases focused only on selling products and services. Examples include “Make $1,000 For Free” and “$100 ROI daily guaranteed.”
Submit unique press releases. Check similarity with online sources using plagiarism tools before submission.
Every press release must be legally compliant with regional and global regulations. PR promoting illegal activity will not be accepted.
Industry Specific Restrictions
Why These Guidelines Matter
Observing these press release guidelines helps shorten the time between PR submission and getting published on top authority PR sites.
BrandWire holds full discretion to accept, reject, or remove parts of submitted press release content without prior notice if it is deemed unsuitable for distribution. Any decision reached by the BrandWire editorial team shall be final.
Each news outlet or PR site has its own submission guidelines. Some publications may reject a PR article despite following standard guidelines. PR format rules may vary by outlet, so publication across all 1000+ listed sites cannot be guaranteed.